Grizzly

A blind bid from an entreprenurial Art Director in Memphis brought PICS the opportunity to work on Grizzly with Archer/Malmo. PICS performed 3D scanning, photogrammetry, CGI and retouching to update Grizzly tins through powerful creative in a new 3D, brushed-metal format including logo, typeface, flavor headline and embossed ASC ellipse logo with unique lighting and shading. Whether in print, motion or broadcast the updated Grizzly tins are second to none as the CGI files allow the agency freedom to toggle between any and all mediums.