PICS long-term partnership with Harley-Davidson was forged when we partnered with Carmichael Lynch to solve a series of logistical challenges surrounding the ‘Build Your Own/Faces” campaign of 2005-06. From staging a photo shoot for numerous bike parts, retouching and compositing hundreds of parts into human facial art and adapting to multiple touchpoints the “Build Your Own/Faces” campaign went on to capture a bronze Cannes Lion award and, more importantly, inspired consumers worldwide.

PICS went on to produce numerous classic Harley-Davidson images from beautifully color graded close-ups to the now familiar B & W “Live By It” campaign. It has been a privilege to be part of the beloved pictorial history of this ultimate American brand of true freedom.