Olay Skins

CGI Stills

Saatchi & Saatchi briefed PICS to bring the “Hide Your Age” campaign to life by showcasing realistic animal hides. Once PICS procured assets the challenge was to camouflage the ‘numerical ages’ within each animals unique, natural patterns. Creative control and flexibility while maintaining the photo-real all provided by CGI. Born of this were multiple stills and ability to provide motion. Pushing the concept to and past photo-realism without overworking the assets was the reason the “Hide Your Age” campaign led to an Epica Award.