The Phillips’ Prairie Vodka project came to PICS in what is always the most humbling of ways – via 3rd party recommendation. Former colleagues, and current client, forwarded our info and PICS was awarded the CGI conversion, through state-of-the-art photogrammetry, of the Prairie Vodka product line. A true realization that CGI assets could be placed onto any background plate and utilized in all media channels without having to re-shoot or re-format assets.
Subtle texturing, lighting and proper flexing of label art to variable bottle contours was key to perfecting overall product photo-realism. The flexibility of final CGI assets saves time and budget over the long term – any client would drink to that.
